A guest post from Launch North, Marketing in Brisbane.

It is said “a picture is worth a thousand words”, and this is most certainly true in the ever-

changing world of social media.

Every day 1.8 billion images are being uploaded to social media platforms like Instagram, Facebook, and Pinterest. It’s becoming increasingly difficult to capture our audience's attention whilst competing with the abundance of content being published daily.

In this article, we detail why using images can help improve your branding, engagement, and

overall success of your social media marketing campaigns.

1. Instantly Capture Your Audience Attention

With attention spans now being less than a goldfish (9 seconds), the brain must be engaged

instantly to keep your audience interested and engaged.

Below are some eye-opening stats on the power of imagery:

• Posts with images produce 650% higher engagement than text-only posts.

• Articles with images get 94% more total views.

• 60% of consumers are more likely to engage a brand when images show up in search results.

• For eCommerce websites, 67% of consumers say the quality of product images leads to purchasing a product.

By utilising images within your content, you will engage your customers faster than ever

before.

2. Generate More Likes and Comments

When posting on social media, you’re competing for space and visibility. Visual content gives

you the ability to stand out from the crowd and bring that WOW factor to your social media

page.

By including images in your social media posts, you’re making your content more:

1. Attractive

2. Engaging

3. Relatable

4. Memorable, and,

5. Understandable

With the introduction of images to your content, not only will engage more readers but you’re much more likely to have them like, comment, and share your content.

3. Evoke Customer’s Feelings and Emotions

Images are a great way to create the feelings and emotions that you want to achieve with your

content whether it’s happy, sad, cheerful, confident, or indifferent.

By adding emotionally driven images to your social media, not only can you increase your

engagement, but also its shareability.

4. Keeping Your Brand Consistent

Images can do wonders for your brand. Consumers will create an impression of your business

by the way it’s presented, and this is largely achieved through the power of imagery.

Below are our top tips to ensure your brand is put forward as best as possible:

• Ensure images are high-quality

• Use your brand colours when possible, and,

• Be consistent with how your images are presented

If you would like to take your social media photography to the next level, get in touch with us to reap the benefits of quality photography. Also for more awesome marketing tips check out Launch Norths Website!