top of page

How to dress for your Personal Brand Photoshoot

5 Tips to dressing for your photoshoot by Branding By Britt. Headshot and Personal Brand Photographer, Brisbane

Some of my favourite outfits my personal brand clients chose for their photoshoot at Heart Centred Creative, Brisbane.

Choosing what to wear to your personal brand photography session can be really daunting! It's a lot to plan because you have the opportunity to wear multiple outfits which is exciting and daunting.

Please don't worry. I have got you! There is no need to get stressed or overly concerned about outfits. With some prior thought and planning you can choose something really lovely for your photoshoot. Now here are some of my tips for choosing the right outfits.

Tip #1 - Avoid Black

"I'll stop wearing black when they invent a darker colour" - Wednesday Adams

I think many of us can relate to Wednesday's sentiments. Black is a great colour in general and it's safe. But we don't want to play it safe for your business photos. You want to stand out, look professional and show personality. The best way to do this is with your clothing and colour choices. So don't be afraid of colour, embrace it and let your personality shine!

The only reason I'd say yes to Black is if it's your Brand colour (like Wednesday Adams!).

Tip #2 - Avoid distracting patterns

Large patterns and bold stripes will distract the eye away from the most important part of the photo: you! The key here is to keep things simple so that the attention is on you and not on what you're wearing. Saying that a simple pattern or small stripe can be fun and show some personality so without confusing you completely hehe use your judgement wisely when it comes to patterns. (see photos above for examples)

Tip #3 - Show personality

"Be yourself; everyone else is already taken" - Oscar Wilde

Never has a truer word been spoken (except for what Wednesday said). Don't be afraid to just be yourself! I don't know about you but im tired of the booorrrriiinnnggg stuffy business photos I see on peoples websites. Gah. You don't need to wear a suit to look professional. Take the jacket off, wear a pretty blouse, add some colour. You have milliseconds to grab your potential customers attention so make your time count!

Tip #4 - Think about your Branding colours

There are some restrictions when it comes to colour. For example if your brand colour is Burgundy I probably wouldn't wear Beige (ewwwww). Or don't mix cool and warm colours together. That sort of thing. Don't over think it though. Take your branding colours with you while shopping for outfits and make sure they compliment (not match) each other.

Tip #5 - Make a list

Are you a list person? Lists are great if you remember where you put it and you refer back to it when you need it. I suggest to all of my clients to make a list of shots that you need, especially if it's for a website, and beside each shot write what outfit you would be wearing. For example a personal brand style photo of you working at a desk, you would be wearing something more business like. A shot of you on the sofa having a cuppa you'd be wearing something more casual. Your list will help us to not get overwhelmed by outfits and what you should be wearing in each shot.

Tip #6 - Have fun

Yes please have fun! Don't rely on the old faithful black suit. Professional business portraits are something we don't do very often. So put some thought into it, have some fun with colour. If you feel you need some help my friend Kate Hammond (Personal Stylist) is WONDERFUL and can help you with styling your outfits, and be there at your session if you wish, taking the stress out of the decision making. WIN WIN WINNNNNN

Your business photos don't need to be boring

I think that heading sums up this post. Lets say "no way jose" to boring and "YES" to the fun, colourful and full of personality website and profile photos!!!!


  • Instagram
  • Pinterest
  • Facebook
bottom of page